Digitalization: The Consumer in the Digital Age, E-commerce by Marc Wiefel,Michal Gregus PDF

Doctoral Thesis / Dissertation from the 12 months 2016 within the topic enterprise economics - enterprise administration, company Governance, Comenius college in Bratislava (Management), language: English, summary: the current paintings explores the impression of the worldwide megatrend of digitalization at the enterprise version of small and midsize businesses, particularly on retail. essentially, the revolutionized seek and buying habit of customers is within the heart of the research. companies worldwide have to adapt to the electronic buyer, another way they'll easily be consolidated. The center query this paintings attempts to respond to, is the extra improvement of on-line buy habit, exactly the speculation, that in basic terms on-line buy will stagnate or perhaps decelerate for definite product different types. so that it will have a greater figuring out of the present scenario between small and midsize businesses at the wisdom approximately digitalization, an internet survey with greater than a hundred partaking leaders from retail businesses has been completed. the most half for discussing the speculation is predicated at the version of uneven info among purchasers and vendor, the valuable Agent concept via Georg Akerlof. details asymmetry is the foremost to appreciate various points that effect on e-commerce. Key leavers (selected) to steer details seek and buy are sizeable facts, social isolation, cyber crime and competitive advertising. one of many conclusions is, that The imperative Agent concept, constructed rather decades earlier than digitalization all started, remains to be legitimate and there are diverse execs and cons in “the previous” and the electronic global, in regard to uneven details. actually digitalization is unstoppable, yet for yes items and industries, on-line buy habit will stagnate or reduce. The version of uneven info allows transparent thoughts and assistance for small and midsize businesses to judge urgency to evolve electronic customer buy behavior.

Key phrases: digitalization, e-commerce, electronic convergence, info asymmetry, critical Agent conception, electronic shopper, omni-channel retail